In tune with South Australia
Ultra Tune was developed in 1978 by a Tasmanian family who saw a basic need to simplify the business of motor vehicle servicing. Some three years later two South Australian businessmen, John Whiting and Tim Carracher - from a service and retail industry background recognised this need in South Australia and each purchased franchise’s in Adelaide.
The State's motorists traditionally had their car serviced at the local garage or from where they bought their car. Prices and practices fluctuated considerably and customers had little confidence in the industry.
In 1983 John and Tim bought the Franchise Rights to Ultra Tune's five service centres in South Australia, and made it a state-run business. Their aim was to change the existing attitude South Australians had towards car service and maintenance.
This could only be achieved with the installation of state of the art technology, employing highly trained service technicians, forging long term relationships with the best suppliers and establishing a range of fixed price services so that the customer knew exactly what they would be paying for before the service or repair was carried out.
The Ultra Tune service centres quickly became recognised as trusted providers of quality car services and repairs at conveniently located franchised outlets. Customers soon understood that a Service Centre was located a convenient distance away, that they would know what they would pay before checking the car in - offering good value for money, and that new technology would provide detailed information about the car's workings and faults. Customers also appreciated that the Ultra Tune Franchisees would listen to their needs and comments.
Ultra Tune customer focus was recognised by the state's premier motor vehicle authority - the Royal Automobile Association. All Franchised outlets are now members of the RAA Approved Repairer Scheme.
This customer focus has lead to Ultra Tune enjoying a strong reputation for quality mechanical expertise and above all a very high level of customer satisfaction. All work is guaranteed by Ultra Tune and as members of the RAA Approved Repairer Scheme Ultra Tune Franchisees are bound by the strict code of conduct of that scheme.
Today, there are 20 service centres in metropolitan Adelaide and 2 in Darwin under the Ultra Tune (SA) management team. In 1996 Tim Carracher purchased the remaining shares from John Whiting. As a whole, South Australian and Northern Territory Ultra Tune outlets, service approximately 920 cars each week and employs 90 people.
We continue to focus on providing quality customer service, using best quality parts, training our franchisees and technicians and listening to our customers needs.